Rothman Orthopaedics

Job Type: In-House

My Role: Senior Design Lead; Led campaign creative from concept to execution across multiple platforms, independently developing graphics and presenting work to marketing leadership.

Challenge: Reverse a two-year decline in new patient volume by highlighting Rothman Orthopaedics’ expertise while connecting with patients around a clear, meaningful outcome: restoring mobility.

Impact: In 2025, new patient volume shifted from a two-year decline to positive growth, returning to levels comparable to 2024. Positive results have continued into 2026, outperforming previous year-over-year data.

Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva